EdMLM - Edkal Direct Selling Distribution Platform

for SME in Direct Marketing Business

SME in Direct Marketing domain are keen on digital transformation of their operations management with enhanced features to improve market share, comply with the local regulatory needs and ease of operations.

EdMLM, Edkal Direct Selling Distribution Platform, readily provides a solution to such business needs. The digital platform of Edkal Technologies covers major business functions-including e-commerce, Inventory, Finance and other modules all integrated and enabled with rich UI features.

This cloud hosted platform based on Edkal’s experience gained in supporting Direct Marketing companies with good business understanding makes it very valuable for business esp. with its easy customizable options and analytics features

Why customers use
Edkal’s EdMLM

  • Unique domain based offering with rich features
  • Cloud solution with ease of operation and configuration
  • Meets required compliance needs and operational cost
  • Covers Distributor (B2C) / Stockist / Retail (B2B) functions across enterprise
  • Backed by years of domain Expertise
  • Global Service Capability

Operational Simplicity

  • APIs to integrate with back end apps and banking operations
  • Leverages strength of latest technologies – Mobility, eCommerce, analytics capabilities
  • Microservices enabled

Functions & Features

  • Customized solution for Network Marketing business
  • Seamless implementation of popular marketing plans and built-in CRM
  • Multi-currency features, Commissions, Wallet Management

Compliance & Security

  • Ease of Audit management
  • Compliance with local laws of the country of operations
  • Growth in cloud platform leveraging extensive toolset availability
25% reduction in operational cost with 20% less processing time
Improved digital marketin Analytics; increased customer base by 20%
Improved internal controls / process reliability and customer perception

”Implementation on SaaS model with ease of scalability in cloud platform has helped Sami Direct bring to its customers a very flexible and service focused delivery system. Our operations in multiple countries with diverse and local requirements were made possible timely at an optimized cost with this platform “ -  Mr.Ujjwal Mukhopadhyay, CEO, Sami Direct

EdMLM - A customized direct selling and distribution platform hosted in public cloud for Direct Marketing business supporting end-to-end business operations

Increased sales through Direct Marketing

  • Able to reach out distributors across the country
  • Retail Sales gone up by 20%
  • Enhanced user experience enabled by digital technologies such as Mobile improved visibility and sales

Seamless implementation of plans

  • Ease of promotions management increased the visibility across regions in the country
  • Implementation of multiple marketing plans and built-in CRM increased customer base by 20%
  • Seasonal goods management improved by 15%


  • Multi-currency features and easily extensible to other countries with minimal configuration
  • Collaboration and ease of operation
  • Improved digital analytics enables quicker implementation of alternate marketing plans

Our promise to you

An integrated cloud based solution secure and scalable and designed to meet the needs of a Direct Marketing Company rich in features enabled by digital technologies, easily customizable and compliant with statutory needs leveraging our cloud expertise

Operational Simplicity with Architecture with business rules easily modifiable

  • Easily customizable based on business need
  • Modularization and ease of back end integration
  • Open source technology and scalability

Why Edkal Technologies?

  • Edkal Technologies is a Digital and Automation solutions and Services organization with a global presence aligned to Digital Platform Engineering space leveraging their experience gained over the years.
  • Focus is to build and support Bioinformatics and digital platforms using disciplined and Agile oriented approach to meet customer demands in time.
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